The ‘discerning buyer’, whilst not necessarily wealthy, seeks advice about everything so as to make informed choices. The discerning buyer does not respond to consumer-driven sales pitches or read advertorial, but rather takes an active interest in lifestyle related topics, property, the economy and in addition to having a welldeveloped taste in food and likely brewing his own coffee, the discerning buyer takes an active interest in wine.
In recognition of this, The Month carries articles that cover wine, food, restaurant and product reviews, articles on lifestyle, art, wellness, travel, green issues, the economy, personalities and the outdoors will always be compiled in an accessible and humorous manner to serve as a ‘What’s On?’ guide to ‘the good life’ in the Cape. In short, it's the kind of free publication (with limited, high-quality advertising) that discerning buyers and tourists want to read.
It’s unique in another way too. Our experience is that ‘exposure’ rather than ‘announcement’ works for our advertisers, so we favour long-term advertising contracts (with discounts related to the length of the term) and include assistance with the make-up and changing of ads, prime position placement and, most importantly, regular editorial.
Our website www.themonth.co.za carries information, our rates and distribution and all current and archived editions in an easy-to-read format.